Newman Outdoor Client Needs Analysis

The Client Needs Analysis Information Sheet is a great tool to help you identify what product is the best fit for your customer.  It will also help with the required CRM information.  You should always go through this process when meeting with a new customer.   What is your reason for advertising?  How long would you like the advertisement to run?  How often do you intend to change the ad content? How large is the market that you would like to cover with the advertisement? What is your budget?  What type of advertising campaign is this?

CLICK ON THE

“Client Needs Analysis”

SHEET TO OPEN THE PDF.

Newman Outdoor - Billboards By Definition

An off-premise sign is a sign displaying advertising copy that pertains to a business, person, organization, activity, event, place, service or product not principally located or primarily manufactured or sold on the premises on which the sign is located.  An out-of-home (OOH) display or billboard is an off-premise sign.

BULLETINS

  • Annual product for most applications. Can be short-term as well. Can rotate every 3-4 months under rotary plan. Usually a static location long term exposure. Copy changes are possible however fees are needed.
  • Permanent Bulletins are either 14’ X 24’ or 14’ X 48’ in size and are located along interstate systems and major highways. Bulletins are perfect for delivering your message to the traveling public.
  • The Rotary Bulletin Program allows advertisers to change locations on regular intervals, allowing for significantly higher exposure rates across the market.
  • Rotary Bulletins are 14’ X 48’ in size and are located in areas of high traffic concentration. Rotary Bulletins are part of a quarterly program, which allows faces to rotate to new locations within the market every three months. Because Bulletin faces are not limited to only one location, this provides advertising exposure to new traffic areas, which increases overall exposure.
  • Bulletin pricing varies by duration and market.  Bulletins are sold monthly and annually and include the production cost in the price.  See the Bulletin Rate card for more information.

POSTERS

  • Monthly product. Can rotate to alternate sites/markets from one month to the next. Sold in showings-more short term use. Can be sold long term as well. Change copy. Best buy is the 12-Month Impact plan both with costs and exposure over time works best.
  • Poster panels are 10’ 5” X 22’ 7” in size and are found on major roadways within the city. Their location aids in delivering thousands of exposures each day by a continuous presence to many people. Poster panels are distributed throughout the market providing the quickest way to reach a mass audience.
  • The Rotary Poster program allows advertisers to change locations on regular intervals, allowing for significantly higher exposure rates across the market.
  • Rotary Posters are 10’ 5” X 22’ 7” in size and are located at high traffic areas all throughout the city. The Impact Poster program is a 12-month program that allows Poster faces to change location each month. This paves the way for considerably more ground coverage and creates higher brand awareness in the market.
  • Poster pricing varies by duration and market.  Posters are sold monthly and annually and include the production cost in the price.  See the Poster Rate card for more information.

DIGITALS

  • Weekly product. Week = 12:01 AM Monday morning through midnight Sundays. Multiple ads can be run during the day.  Shared space with other advertisers. Sold as site specific and/or networked boards.  The longer you contract for any space, the less the rates are per period. Simple ad content is best.  Few words if possible. Images have solid impact. Colors are important when designing ad content.
  • A digital display is a device that uses electronic, computer generated, or digital technology to show content, such as images, text, video, or animation, on a screen. The most common digital displays are made of LED’s (light emitting diodes) which can be programmed to create images on the face of the display.  Newman’s Digital billboards use the latest technology to bring life to advertisements with eye-catching LED graphics. Advertisers can change messages quickly and can even display multiple messages throughout the day.
  • Digital pricing varies by duration and market.  Digital Advertising is sold weekly and sometimes daily.  Programming is scheduled Monday through Sunday and artwork needs to be submitted by 11am the Friday prior to the scheduled run.  See the Digital Rate card for more information.